Outdoor advertising for meat and fossil fuels has been banned in Amsterdam (2 photos)

It's all about greenhouse gases. Now they'll definitely save the planet!





Amsterdam has become the first capital in the world to ban the advertising of meat and products containing fossil fuels. City authorities believe this measure (one of many) will help minimize greenhouse gas emissions and halve meat consumption by 2050.

The law took effect on May 1. The advertising ban applies only to public spaces, including billboards, public transportation, and road junctions. Now, instead of images of burgers, gasoline-powered cars, gas heating contracts, and flights, advertisements for concerts, museums, exhibitions, and other cultural events are posted at bus stops, subways, and train stations.

Media reports indicate that a study conducted in London several years ago showed that a ban on junk food advertising on public transport in 2019 led to a 10-20% weekly decline in junk food consumption.



Media reports that in 2024, The Hague (the administrative capital of the Netherlands) became the first city to ban advertising of products associated with high carbon emissions (meat advertising is also planned to be banned soon). However, the restrictions were not welcomed by the Dutch Association of Travel Agents and Tour Operators and the TUI group, which attempted to challenge the decision in court, arguing that the law violated commercial interests and EU law. However, in April 2025, a Dutch court ruled that local authorities have the right to take necessary measures to combat climate change.

Currently, in the Netherlands, in addition to Amsterdam, bans on meat advertising in public places are in effect in Haarlem, Utrecht, and Nijmegen.