Steal the cane if you can: a farmer transformed his field Into the game
In Meishan, Sichuan Province, a farmer has transformed his sugarcane field into a unique attraction. For 9.9 yuan, anyone can try to "steal" a stalk of sugarcane and escape the field undetected. If caught by security, the participant will have to pay a 14.9 yuan fine.
To add excitement, the farmer brings a dog into the field, which chases players, creating a real chase effect. The game quickly became popular—people come for the thrill, and the farmer makes a profit without damaging the crop.
It reminds adults of the childhood pranks they used to steal sugarcane. The idea arose during a livestream, when the farmer's followers joked that sugarcane "tastier when you steal it." Several dozen people said they would even pay to experience it again. Thus, the farmer has turned nostalgia into a business model. Now he sells 500-600 sticks of reed in one night, while previously he sold only about 50 a day as a regular wholesaler.















