Levi's CEO spoke about the dangers of frequently washing jeans (3 photos)
Well, how can I live without a portion of fresh krizhantina. Saturday nonsense, gentlemen. 
So, are you ready?
Levi's* CEO Charles Berg admitted that he doesn't really like washing his jeans in the machine. The last time he did this was 10 years ago, and it's not that he's a fan of the smell of dirty clothes, but simply that he treats denim items with care. According to him, frequent machine washing leads to the loss of the "unique characteristics" of the fabric. 
Levi's CEO Charles Berg
According to the expert, they should be washed once a month, at the very least after 10 days of wearing. Before shamelessly shoving jeans into the washing machine, you need to zip up the zippers and buttons, turn the pants inside out and wash in cold water without conditioner. Dry strictly in the air, so as not to spoil the color and shape. 
Moreover, Berg opened up and shared his secret of how he washes his pants. He takes a shower in them - double savings. Saves water and washes his clothes. I wonder if he washes them in cold water?
George Chan, a maintenance specialist at the School of Fashion and Textiles at RMIT University, went even further, he suggested not washing jeans at all, but sending them to the freezer. Supposedly, the freezer kills bacteria in jeans and gets rid of the smell. But as Chan himself admits, this only helps for a while.
*Levi's is an American manufacturer of clothing and footwear. The most popular products of the brand are denim.
