Toyota's Latest Release Is a Line of Pricey Treats (6 Photos)
The automaker found a creative way to highlight a key feature in its minivan 
Toyota has launched a quirky marketing campaign in the US, teaming up with Graeter’s to release ice cream sandwiches called Salted Caramel Chip Wheels. But the partnership isn't about the automaker breaking into the food market—Toyota is using the treats to promote its FridgeBox, a built-in cooler available on the Sienna minivan.
The Salted Caramel Chip Wheels feature salted caramel ice cream sandwiched between two chocolate chip cookies. The novelty treats can be ordered online in packs of 12 for $86.
The FridgeBox comes standard on the top-tier Toyota Sienna Platinum trim, priced at $58,700 in the US. Integrated into the center console between the seats, it supports both cooling and freezing functions. The ice cream maker specifically noted that an entire 12-pack of the treats fits right inside. As for the minivan itself, Toyota equips it with a hybrid powertrain based on a 2.5-liter gas engine producing 245 hp, paired with a CVT. 
