BMW showed the first Alpina concept after the brand merger (10 photos)
Category: Concept cars, PEGI 0+
Today, 14:55
BMW unveiled the Vision BMW Alpina concept, the first joint development since the Alpina tuning studio's complete acquisition by the group. The project symbolizes a new era for the Alpina brand, which for many years has produced exclusive versions of BMWs with an emphasis on comfort, power, and premium style. The company plans to introduce the production version of the concept to the market in 2027, with a starting price, according to preliminary estimates, exceeding €200,000. Judging by the first images and the reaction of the brand's fans, BMW is targeting the ultra-luxury segment, where the future Alpina will compete with the world's most expensive and technologically advanced grand tourers. 
