James Bond switched from an Aston Martin to something strange.
BYD is stepping up its efforts to gain a foothold in Western markets and has hired Daniel Craig as ambassador for its premium brand Denza. However, the company's vehicle designs continue to spark controversy and criticism. Amid intensifying competition, sales in the Chinese market fell significantly at the beginning of the year. Meanwhile, for the first time, overseas sales exceeded domestic figures. The company has already established production in Thailand and Brazil and is preparing to open a plant in Hungary.
