Rivian R2 plans to conquer Europe with an affordable price and high quality (2 photos)

Rivian’s European Entry Plans

The next few years will be crucial for Rivian, a brand struggling to prove its competitiveness in the electric vehicle market. The company currently offers just two models, the R1S SUV and the R1T pickup truck, which are sold exclusively in North America. Sales and production are not showing rapid growth, and gaining momentum is proving difficult.

The New R2 and Its Role in Brand Strategy

To revitalize its portfolio, Rivian plans to launch a smaller, more affordable R2 in the first half of 2026. The SUV is seen as a way to boost sales and international market penetration. The company has long been preparing for expansion beyond North America, and according to CEO RJ Scaringe, Europe will be the first step after the R2 launches in the US. Among the target markets is the UK, although the exact timing of the appearance of Rivian cars on European roads has not yet been disclosed.

Features of the new R2 and R3 models

During a speech at the Munich Motor Show, Scaringe emphasized the uniqueness of the upcoming models:

They combine high ambitions and affordability, which is rarely combined in cars. A decrease in price is usually accompanied by a decrease in the desire to own a car, but the R2 and R3 offer attractive prices while maintaining a sense of uniqueness.

The smaller, cheaper R3 is likely to follow the R2’s lead and will also be available globally. To enter the European market, Rivian will have to make right-hand drive vehicles, which will require significant changes to its manufacturing processes.



Specifications and Production Capacity

In the US, the R2 is expected to cost around $45,000, use a new mid-size platform, and be offered in single-, dual-, or triple-engine options. In Europe, the price is expected to be between €40,000 and €50,000, while the R3 will be slightly cheaper. Production of the R2 will be split between a new plant in Georgia and an expanded assembly line in Normal, Illinois.

Rivian is focused on creating products that combine innovation with practicality, which could be key to success in the European segment, where competition is particularly fierce. The planned investments in production and model line-up expansion demonstrate the company’s long-term ambitions, despite current challenges.