Frightening consumption: in China, any purchase will now be delivered in 30 minutes (5 photos)

Do you buy on marketplaces? Very convenient, a couple of days, a week at most, and any sneakers or products are at the pick-up point. But this is only a miserable semblance of what China has turned its marketplaces into in pursuit of service.





I like how they all don't care about helmets, and one even has a FASHIONABLE STYLE

Is this a new level of consumption?

China has always had very fast delivery of ready-made food, for example. Better than ours, and faster, and couriers get “lost” less often. And now Alibaba (which we most often know as AliExpress) has launched 30-minute delivery of literally everything. Not just food from a local restaurant, but clothes, medicine, seasonings, toys. They called the service Taobao Flash. The service was launched in pilot mode on May 2 in 50 cities across the country. In fact, this is a division of Alibaba, focused on instant processing of a buyer’s request. Initially, the deadlines are set as delivery in an hour, but the internal regulations state that delivery must be made in 30 minutes.



What percentage of moped drivers in China do not wear helmets?

All the Chinese immediately wanted to live with such comfort, the service reached its peak sales. Sales of Cotti Coffee coffee increased tenfold in 24 hours, topping the coffee category on the platform. Well, because it doesn't have time to cool down, I guess. And interesting statistics, purchases between 10:00 PM and 5:00 AM accounted for more than 30% of the total number of orders. That is, people stopped denying themselves momentary desires until the morning. Wanted something at two in the morning? It's already with you in half an hour.

Nobody's Market





I know for sure that my sister would order "one packet of laurels" because she needs to put some in her soup right now

The delivery market in China is simply huge (like many markets, because there are a lot of people there). That's why companies are trying to capture "nobody's" and seemingly unclaimed niches. Well, who needs sneakers in exactly 30 minutes? It turns out that the Chinese do. But delivery is also a huge market because the Chinese don't have time to go to pharmacies, grocery stores, or even restaurants themselves. It's easier to order food to work, to relax and work. But this is only one side of the scale - the overloaded Chinese.



A line of couriers behind the store, check out the cute mascot on the vests!

The second side, which scares me, is the incredible cult of consumption, which has now also swept over China. Not just food, they want to get any thing right now, without even putting off the purchase until the morning. And they switched to the new regime very quickly (and because in the first weeks there is a discount on delivery for advertising, of course).



Jack Ma scares me sometimes!