Saucy 1970s lingerie ads you’ll wish you could unsee (8 photos)

Long before T-shirts with funny and witty slogans flooded the market, playful underwear designed and released in the 1970s was sure to leave anyone flustered. This lookbook was created by renowned British lingerie designer Gary Walters.





It's enough to make you want to say: oh, those 70s! This will make you blush with embarrassment and laugh at the sheer absurdity.



This replica of a newspaper clipping shows Gary Walters posing in front of his latest creations at the Dallas Sportswear Show in 1979.





"Gary Walters of British Bulldog is making a name for himself by putting sassy stuff on his underwear," reads the caption accompanying the designer's photo.



One can only hope that these panties with ambiguous prints and slogans can still be found on eBay. This underwear will definitely add a fresh twist to your relationships with the opposite sex!





We've translated the model names especially for our readers. The lower right corner of the name uses a play on words: the model is called Supreme Ruler, and a ruler is depicted, as the word ruler translates from English as both "ruler" and "ruler."