Fake marketplaces are gaining popularity in South Korea (4 photos)

A new trend has emerged in South Korea among those who want to enjoy shopping but aren't ready to spend money. Special "dopamine" websites and apps have emerged that simulate real online shopping.





The services look as authentic as possible: a fully functional marketplace or food delivery app design, hundreds of products, detailed reviews, ratings, filters, and promotions. You simply add items to your cart, select "delivery," read comments from other "shoppers," and click "Order."

Next, the real show begins: the app shows the courier accepting your order and heading to your address, and you can track their progress on the map in real time. Ultimately, nothing is delivered, and not a penny is debited from your card.



According to users, the sensation is almost identical to that of a real order: pleasant excitement, anticipation, and a slight surge of dopamine. Many note that this "fake shopping" is a great way to combat real shopaholism, the sudden urge to "buy something," or even stress-related hunger.





The main advantage is savings. A person receives psychological satisfaction, but their wallet stays intact. For many, this has become a real life hack in the face of the high cost of living and the constant temptation of advertising.



And this is a smoking simulator, in case you suddenly feel like taking a smoke break while simulating shopping.

So far, this trend is especially popular in South Korea, where the culture of online shopping and delivery is very strong. Judging by the reviews, for some, such services have truly become a useful alternative to impulsive spending.