Apple Filmed an Entire Football Match on an iPhone 17 Pro Max

Instead of traditional TV cameras, the match was filmed entirely using 15 iPhone 17 Pro Max smartphones. The compact size of the devices allowed the film crew to position them in unusual locations – closer to the pitch, in tight spaces, and at levels inaccessible to bulky TV cameras.

This resulted in a more vibrant image and new angles, bringing viewers closer to the action on the pitch.