A basketball game was turned into a "cartoon" with Disney characters
Disney broadcast an alternative version of the New York Knicks-Cleveland Cavaliers Christmas basketball game. It replicated the action on the real court, but the famous basketball players were overlaid with digital avatars of Disney cartoon characters.
Disney launched a special stream that replicated the official broadcast of the New York Knicks-Cleveland Cavaliers basketball game. The famous basketball players wore skins of Mickey Mouse, Donald Duck, Stitch, Goofy, and others.
This experiment is part of a new strategy to attract younger audiences to sports broadcasts.
