Jeep is bringing back the most popular color for the Wrangler (3 photos)
A Favorite Color Returns
Jeep, known for its wide range of colors for its models, has announced the return of its deep purple Reign for the Wrangler and Gladiator models in 2026. Unlike the brand's brighter colors, such as Mojito Green or Firecracker Red, this shade has a special appeal.
History of the Reign Color
Jeep first introduced this color for the Wrangler in 2022, marking the first time purple shades have appeared on this model since 2018. However, the Reign was only available for a few months before it was discontinued. Now, not only is the color returning, but it will also be available for the Gladiator pickup truck for the first time.
Availability and Pricing Details
Jeep has yet to update its online configurators, so the exact price of the Reign option remains unknown. However, given that most color options for these models cost between $595 and $895, it’s expected that the new color will be in a similar price range. The big news for buyers is that the Reign will be available for the entire 2026 model year, rather than as a limited-time offer. 
Other color palette changes
Jeep has also brought back Mojito green for both models, which was absent since 2018. However, the bright pink shade Tuscardero Pearl, previously offered on the flagship Wrangler Rubicon 392, has disappeared from the palette.
Context of the launch of the new option
The return of Reign comes against the backdrop of a recent recall of nearly 80,000 Wranglers in the United States due to an issue with the remote start antenna cable, which could be pinched under the seat belt bracket. 
Jeep’s color rotation strategy demonstrates its commitment to the automotive community. The return of popular colors like Reign and Mojito Green demonstrates the manufacturer’s flexibility in responding to market demand. This practice allows it to maintain interest in models throughout their lifecycle, offering customers unique design options. At the same time, the company balances experimental temporary offerings with classic solutions, reflecting its understanding of the diverse preferences of its target audience.
