Honda Passport sales sharply Prices rose, and the ZDX revealed the reasons for its discontinuation (3 photos)

Honda Sales Overview

Despite limited supply, demand for Honda vehicles remains strong. Together with Acura, the company sold 105,097 vehicles in September despite a shortage of popular models. The most striking example of success was the Passport, which is experiencing its best year in its history. In contrast, the Acura ZDX, recently discontinued after only one year on the market, showed unsatisfactory results.

Honda's total sales amounted to 95,391 vehicles for the month, which is practically no different from last September - only 0.3% less. Year-to-date, shipments are up 4.1%. Demand for the Passport was the main driver of growth, with sales up 75.5% year-to-date and an impressive 108.8% in September alone. Nearly 80% of buyers opt for the powerful TrailSport trim, a testament to the success of Honda’s more adventurous stance.

The power of SUVs and hybrids

The CR-V continues to dominate the market with more than 28,000 sales in September, more than half of which were hybrid versions. The Pilot and HR-V combined added another 20,000 units. On the passenger car side, Honda sold nearly 30,000 sedans and coupes in the month.

Hybrid versions of the Accord and Civic accounted for 47% and 36%, respectively. Electric vehicles set a new monthly record of 32,387 units, thanks in part to the launch of the EV Prologue.



Acura’s mixed results

Acura sold 9,706 vehicles in September, down 2.2% from a year ago. The Integra held steady with sales of more than 1,500 units. The MDX and RDX combined delivered more than 4,800 units, and the ADX, the brand says, has a market-leading share of nearly 30% of retail sales.

On the other hand, the ZDX remains a struggling model, with sales down 61.3% in September compared to last year. In quantitative terms, that translates to a drop from 979 units in 2024 to just 395 this year.



Acura has delivered just 11,915 ZDXs so far this year. By comparison, Honda has already sold more than three times as many Prologues over the same period. With such mixed results, it’s no wonder the ZDX was discontinued early.

The success of the Passport and Honda’s hybrid models demonstrates the importance of meeting market expectations for versatility and sustainability. In contrast, the ZDX’s failure is a reminder of how quickly customer needs can change and how important it is to adapt products in a timely manner. These trends could influence the company’s future decisions on electric and hybrid technologies.