In China, you can find Starbucks and KFC decorated as Mongolian yurts
Category: Video reporting, PEGI 0+
Today, 05:24
In Inner Mongolia, there is a competition called Nadom. During it, unusual versions of the famous Starbucks and KFC chains open. Fast food and coffee are served to visitors directly from yurts.
Coffee, chicken and nomadic aesthetics - all this came together in the steppes of Inner Mongolia, where Starbucks and KFC suddenly took the form of yurts. Yes, yes, branded logos against the background of a traditional felt tent do not look like marketing exoticism, but like an unexpected, almost organic hybrid of the past and the present.
Such unusual establishments do not appear for long. Usually, they can only be found during Nadom - a large competition where wrestlers, horsemen and archery enthusiasts meet.
