The 7 Up drink recipe was created in 1929 by Charles Leiper. Grig. Product originally called "Bib-Label Lithiated Lemon-Lime Soda" was released two weeks before the Wall Street Crash. 
By the way, the main feature of the drink was lithium citrate, which was included in composition of the drink. Lithium citrate was thought to promote dissolution uric acid salts. 7 Up has become the most famous carbonated tonic, which contained substances to prevent the formation of urates. Because of lithium citrate drink 7 Up has been used as a remedy for hangover.
Lithium citrate (Li3C6H5O7) is the lithium salt of citric acid. Used as a stabilizer mood in the treatment of manic states and bipolar disorders.
Lithium citrate was excluded from the 7 Up formulation only in the fifties of the twentieth century.
The name of the drink is a reference to the atomic weight of an atom lithium (7), although the official version was that the recipe consists of 7 components.
Wikipedia states that originally the drink was low-alcohol and only in 1934 it became non-alcoholic, which is a myth, since until 1933 it operated in the USA "No alcohol law". 
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British food manufacturer Britvic states that the name refers to seven-ounce bottles, whereas Coca-Cola and most other soft drinks were bottled in six ounce bottles. 
Pitcher of mid-20th century bottling flavor for 7 Up: the syrupy concentrate contained no sugar and was sold in reusable containers. 
In 1987, 7 Up introduced the character Spot - the red-orange dot on the 7 Up logo turned into a mascot. The character has been widely used in advertising and licensed products throughout US territories, including the 1993 platformer Cool Spot. 
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