A harsh marketing ploy (2 photos)

German brand True Fruits released a smoothie featuring a kitten and pink Japanese font to attract young people and boost sales. But when consumers decide to read the ingredients... they're met with a harsh truth.





Translation:

We realized one thing: for our smoothie to be popular, there needs to be a cat on the bottle.

Let's be honest: you probably didn't buy this smoothie because you wanted a strawberry matcha latte made with fruit. We simply turned you into a marketing victim, lured into buying the product with a cute kitten and pink font.

This is a pretty rat-like behavior on our part. We're almost as manipulative as your significant other, with whom you have some kind of dysfunctional relationship. But maybe you'll at least learn not to judge by appearances alone...