Advertising with Poor Results: Sony Criticized for Demonstrating Xperia's AI Camera (3 photos)

Sony faced a wave of criticism after unveiling a new AI camera assistant for Sony Xperia smartphones. Users noted that sample photos created using neural network algorithms looked rather disappointing, with issues with contrast, exposure, and image detail. Online commentators quickly began to mock the fact that a technology designed to produce "breathtaking photos" had the exact opposite effect. The marketing emphasis in the presentation on the use of artificial intelligence is particularly hotly debated. Amid the general AI trend, users joke that the main achievement of the new product so far is simply the addition of yet another "AI" prefix to the advertising campaign.