A beer fountain was installed in central London
Italian brand Peroni Nastro Azzurro has launched a unique interactive installation, "La Fontana di Peroni," on London's South Bank, offering passersby a unique festive experience—free beer straight from the "fountain," which creates the effect of water turning into beer.
The installation, designed in the style of Italian architectural aesthetics, will be open from December 10th to 14th, 2025, daily from noon to 8:00 PM. Visitors can approach La Fontana di Peroni and receive a complimentary glass of Peroni Nastro Azzurro, enjoying the classic Italian lager in an atmospheric, festive setting next to the River Thames.
The opening was attended by British modeling icon David Gandy, who participated in the first pouring ceremony and emphasized that this project aims to unite art, style, and Italian heritage during the Christmas season. Peroni says the installation is designed not only for entertainment, but also to "bring joy and style to London's urban landscape" in the midst of the winter season.
