A developer created one of the worst types of advertising

Category: Advertising, PEGI 0+
15 December 2025
2

A developer who created one of the worst advertising formats ever created won the xAI hackathon. The ad is embedded into the film's plot using AI.

Neural networks analyze the video footage and select the "perfect" placement for the ad. This means that, right as you're watching, the characters on screen suddenly stop to show the product being advertised.

It's creepy and completely inappropriate. Some users even said they felt uneasy about these insertions.

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2 comments
Gunner
17 December 2025
592 comments
0
Треба ж якимось чином монетизувати цей ШІ, поки що користі від нього небагато, творення – майже нуль. А підсрати у вигляді реклами – будь ласка, там і гроші у цій рекламі.
Zalevskyi
18 December 2025
829 comments
0
Можна подумати, що «продакт-плейсмент» винайшли тільки вчора. Просто з нейромережами можна вставити рекламу у вже готовий фільм.
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