Coca-Cola has released a new Christmas video in its "Holidays Are Coming" series. It was generated using artificial intelligence-based tools. Coca-Cola considers the experiment a success despite mixed user reviews. 
Coca-Cola has released new Christmas commercials, once again created entirely using neural networks. Around 100 people, including five artificial intelligence specialists, generated and selected over 70,000 video fragments.
Last year, the company was criticized for unrealistic people—now it only features animals.
Coca-Cola commented on the video: "We must move forward and push boundaries. The genie is out of the bottle—you can't put it back in."
Reactions online are mixed: some viewers admire the brand's visuals and boldness, while others believe the ad has lost its warmth and genuine celebration.
