Aston Martin unveiled a $3,000 stroller with wheels inspired by the million-dollar supercar (2 photos)

Aston Martin and egg collaboration

Aston Martin has joined forces with British company egg to create an exclusive baby stroller inspired by the DBX707. The move may have been prompted by the fact that Canadian billionaire Lawrence Stroll, who is a part-owner of the brand, saw an interesting business opportunity in it. If you own an Aston Martin and want your child to also travel in the style of this brand, now you have this opportunity.

Design and execution

The egg3 stroller is offered in three trim options. One is green with light lime accents, the other two are grey with herringbone fabric, one of which additionally features dark chocolate leather and Magneto Bronze trim.



Price and prestige

Like any luxury product, the egg3 comes with a high price tag of around $3,000. While this is a significant amount for many parents, it seems small compared to the cost of the DBX707, which is $260,000 in the US. If you can afford such a car, then this stroller will also be affordable.

This collaboration with egg represents the perfect synergy, extending the very essence of Aston Martin to a new stage in our customers’ lives. Just as the DBX combined performance and versatility for family travel, the new stroller will offer parents a stylish, functional and high-quality option that brings the Aston Martin experience to the whole family.

This product demonstrates how car manufacturers are extending their brands beyond cars, offering products that reflect their design and quality philosophy. For Aston Martin, it is another step in creating a complete lifestyle for its customers, starting from early childhood. Such collaborations are likely to become increasingly popular with premium brands looking to attract new generations of fans.