Devices for assessing your beauty have been installed in Korea (6 photos)

As if Koreans weren't unhappy before, they now let machines in shopping malls tell you how beautiful you are. Yes, it's a real street machine, the rating costs 2,000 won.





It just looks like a selfie machine next to a cosmetics counter

It's called "Personal Color Consultation". Well, basically it's a machine that determines your color type, but no one cares. Everyone in Korea cares about one thing - how many beauty points the machine will give them. It's unpleasant to ask your friends about your beauty (they can be harsh, in Korea it's accepted to be tough about appearance). And parents can lie. So the machine's opinion is a safe way to find out how much you fall short of a hundred.



Here's the device showing the best and worst colors for this girl

The device, similar to a photo booth, scans you with a 5-megapixel QHD camera, and almost immediately gives an analysis of your face. Who needed such a beauty appraiser? Yeah, that's where the dog is buried. The devices were installed by GS25, a company that promotes cosmetics, both decorative and for care.





The level of analysis of each detail of the face - my respect. And the reason to get even more obsessed

The device offers a personal color analysis: what colors of clothes, makeup and accessories best complement a person's natural features. It is also stated that it analyzes facial features and proportions, providing diagnostics of the shape of the face and the ratio of colors, as well as recommendations for makeup and styling. That is, it sells cosmetics so that you are not so ugly. The girl who tested this device on herself received 67 points out of 100. She also shared the conclusions of the device. Her personal stylist told her that her color type is "Summer Cool" and "Spring Warmth". But the kiosk unexpectedly said that she has "Winter Cool".



And right there you can buy lipstick and eyeshadow of your color type

It is worth admitting that the girl also received compliments from Koisk. He gave her the hashtags #gorgeous, #sharp and #glamorous. And also examples of photographs of stunningly beautiful people, none of whom even remotely resembled her. But girls do not buy this, they are interested in the assessment of each facial feature. It determines everything: the distance from the eyebrows to the eyes, the ratio of the width and height of the face, and even the length from the philtrum to the chin. And it noted when the face reaches the "golden section" and when it does not.



They say that they want to suppress plastic surgery advertising everywhere, so they come up with such workarounds to convince you that everything is bad with you

In general, these devices are tough, clearly not installed in the USA. They can directly say that "your face may seem long or wide." That is, they feed the doubts and complexes of Korean women. In the end, the device consoles that the average world estimate of the proximity of the face to the golden section is 53, so 67 is not so bad. But what that very hundred looks like – it doesn’t show (and it’s cunning, chasing an ideal that doesn’t even exist).



Ordinary young Korean girls, the guy is cuter

On the one hand, it will be something for high school girls to compete with and have fun with their girlfriends. On the other hand, South Korea once again reminds us that it already lives in a dark dystopia, into which we can all fall.