Gachimuchi sushi - in Japan, sushi is served by jocks (6 photos)

In our country, sushi is an exotic dish, but in Japan it is a banality. It is very difficult to stand out among thousands of other restaurants. How can one stand out in the homeland of sushi with this very “sushi”?





Imazushi Restaurant has found the most winning strategy. With small amounts of work, he earns ten times more than his competitors.



This is because real macho bodybuilders work as delivery men here, and a beautifully pumped-up Japanese man is a rarity in Japan.





Fewer and fewer housewives are cooking after the appearance of such deliveries; there’s a whole stripping show

At the same time, with all the audacity of Japanese TV shows, such couriers not only bring sushi, they also deliberately expose their torsos and show off their biceps.

Where to recruit bodybuilders for delivery

The fact is that the owner, Masanori Sugiura, is a bodybuilder himself and constantly goes to the gym. And what is the main problem with the jocks? The fact is that no one is looking at them! They have no place to show off their earned abs and “banks” every day.

And when jobs began to be cut during Covid, and going to restaurants became less frequent, Masanori came up with an ingenious solution to the problem, which still works.



Even in a haori, well, the beauty of Japan-mama is nothing!

Jocks can show off in front of 8-10 different people every day, bringing them sushi! The business strategy was this: a handsome macho guy will bring you sushi if you place an order of $66 or more. The average check in the establishment jumped instantly! The restaurant simply could no longer keep up with small orders.

How macho men saved a family restaurant

This is a good story that has typical Asian drama in it. The Masanori Sugiura family has been running the family sushi restaurant for 60 years. Masanori was fond of sports and wanted to be a professional bodybuilder, but his son’s responsibility to inherit the family restaurant hung on his shoulders.



Some kind of hachimuchi sushi

And when Covid started, the family business almost died due to the lockdown. The restaurant reduced its staff from 50 people to 4, the question was about closing for the next month...

And then his son’s “useless” hobby saved the entire business. Also, faithful friends from the rocking chair have found a part-time job and a business that really brings them joy.

Masanori made his first deliveries himself and received only delight from customers; soon people started calling the restaurant, and I had to invite more and more friends.



Delivering lunch to the office and taking half-naked photographs. Well... a purely Japanese theme

Now Covid is behind us, and the restaurant has not just bounced back. Its income has increased by 40% compared to pre-crisis times.

Now the beefy sushi chef is even looking for someone to hire as a franchisee in other cities. After all, in Japan the problem is not to open a sushi restaurant, but to gather a bunch of jocks in one place.