An unusual way to combat excess weight in children In Mexico

In Mexico, brands are prohibited from using cartoon characters on unhealthy food packaging. Therefore, on boxes of all kinds of snacks imported from the US, you can often see the characters with their faces covered up and warning labels attached.

Mexico is eliminating mascots from unhealthy snacks. Local laws prohibit brands from using cartoon characters if the product is high in sugar, calories, or sodium. Therefore, on boxes imported from the US, the mascots' faces are covered up. They often carry warnings like "Too Much Sugar" or "Too Much Calories."

This is a local government effort to combat obesity in children.