Carlsberg Brewery unveiled a beer bottle the size of a grain of rice (5 photos + 1 video)
Category: Interesting photo stories, PEGI 0+
Today, 05:14
A Danish brewery has released a miniature bottle of lager. The tiny container, labeled Carlsberg, measures 12 mm tall, contains just 0.05 milliliters of lager, and is hermetically sealed. 
Carlsberg claims its bottle is a work of art designed to "inspire people to drink more responsibly and moderately."
"We want to promote responsible drinking, so we're presenting our most modest idea yet," said Kasper Danielsson, Head of Communications at Carlsberg Sweden.
"The world's smallest beer bottle holds just one-twentieth of a milliliter and is so small it's easy to miss. But the message goes deeper. We want to remind everyone about the importance of responsible drinking."
The tiny glass container was created by the Swedish company Glaskomponent, which specializes in laboratory glassware. Miniature artist Åsa Strand, known for her dollhouses, added the lid and label.
"Creating the lid and label for the 12mm bottle was incredibly challenging and a lot of fun." "We didn't have a clear method, but thanks to precision, patience, and creativity, everything worked out," Strand shared.
As part of its campaign, Carlsberg filled bottles with non-alcoholic beer. It was specially brewed at a pilot brewery in Falkenberg, Sweden, to provide a "rich flavor" and compensate for the small dosage.
The Swedish research institute RISE has developed an innovative method of filling bottles using ultra-thin tubes used in fiber optics.
Experts have created several prototypes, but this one is the smallest. It will soon be on display at the Carlsberg Museum in Copenhagen.
Students at the Royal Institute of Technology in Stockholm were challenged to surpass this achievement. The creator of the smallest prototype will win 10,000 Swedish kronor and a visit to the Carlsberg research laboratory in Copenhagen.
Research shows that Generation Z, born between 1996 and 2010, consumes less beer than previous generations.
Carlsberg presents its latest achievement as part of a long tradition of innovation and research that began in 1847, when Danish entrepreneur J.C. Jacobsen founded the company.
In 1883, Emil Christian Hansen, a professor of physiology, developed an innovative yeast purification method at Carlsberg's Copenhagen laboratory. This method made it possible to produce high-quality beer from any type of beer.
Ten years later, Danish chemist Søren Sørensen, also working in the laboratory, developed the concept of pH, which to this day helps control flavor and prevent microbial contamination.
A couple of years ago, the company launched bottles with ZerO2 caps, which absorb excess oxygen, reducing oxidation and prolonging the freshness of the drink.
