Legendary MTV Channels to Cease Operation in Some European Countries (2 photos)

Today, 05:37

An era is ending. Traditional television is losing the competition to video hosting sites.





The American company Paramount is forced to close some MTV channels in some European countries. The British broadcasting corporation BBC was the first to announce the impending end of broadcasting. After 40 years of broadcasting, MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live will cease broadcasting in the country after December 31. However, the flagship channel, MTV HD, will continue to broadcast.

In addition, Paramount will soon close channels in Germany and Austria. MTV, TeenNick, NickMusic, Comedy Central Extra, and Paramount Network will also cease broadcasting in several other Central and Eastern European countries, including Poland and Hungary, by the end of 2025. According to sources, the same fate awaits channels in the Benelux countries (Belgium, the Netherlands, and Luxembourg).



Launched in the US in 1981, MTV gained fame for its on-demand broadcasts of pop music videos. Key milestones in the channel's development included the world premiere of Michael Jackson's "Thriller" music video, the 16-hour broadcast of the Live Aid concerts in 1985, and the establishment of the MTV Video Music Awards. The channel continued to grow rapidly, launching world-famous shows like "Teen Mom," "Pimp My Ride," "Date Me and Get Me," and others. European MTV affiliates opened just six years later, in 1987.

Paramount is currently experiencing difficult times due to the decline of traditional television audiences. Today's audiences prefer TikTok and YouTube to watch music videos, and indeed everything else. Last year, the company cut costs by half a billion dollars and laid off 15% of its workforce (2,000 people). The company recently announced a wave of further layoffs. Paramount Global is expected to be acquired by Skydance Media soon. This summer, the US Federal Communications Commission (FCC) already approved the potential deal.

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