Successful experience of introducing gamification elements into the work process
A Japanese laundry increased its employees' productivity with the help of a village management simulator.
The Japanese have figured out a way to make boring and monotonous work fun and interesting—they simply tied work responsibilities to in-game leveling.
Now, employees at the industrial laundry in Wakayama don't just load sheets and linens into washing machines; they also farm resources for their virtual farms. A monitor hangs above each workstation—and the more efficiently the employee works, the faster their characters and village develop.
As a result, productivity has increased by 8-18%.