Original advertising in Times Square in New York (2 photos + 1 video)
Category: Advertising, PEGI 0+
Yesterday, 18:36
A billboard in Times Square has appeared with a message asking people to text or call a mysterious number to receive a surprise. 
A mysterious phone number has appeared in Times Square with the message: "Text for magic." Those who texted the number received $119.16 in their Venmo account (an American mobile payment service). It turned out to be a promo for the third part of the film "Now You See Me." When the timer ran out, viewers saw the trailer for the film.
A total of $250,000 was given away. With the help of such advertising, the filmmakers decided to convey the spirit of magic and mischief that the franchise is famous for.
