In England, a Calvin Klein advertisement with a half-naked girl was banned due to “objectification of women” (6 photos)

Category: Advertising, PEGI 16
12 January 2024

The display of ladies' charms was considered "overly sexualized, offensive and irresponsible."





English fighters with female beauty and sexuality are seriously excited. They saw an advertisement for the Calvin Klein fashion house with singer FKA Twigs.



FKA Twigs

In the picture, the girl “brazenly” shows off her half-naked body in a CK shirt.



Activists looked at the photo, unanimously decided that it was disgraceful and complained to the UK Advertising Standards Authority. Breast wrestlers counted the photo:

Overly sexualized, offensive and irresponsible as it objectified women and was shown inappropriately.

The Advertising Department responded to the complaint and prohibited CK from using this photo. They suddenly realized that customers would stare at a woman's body, not at her clothes.

We decided that the composition of the image would focus the viewer's attention on the model's body rather than on the advertised clothing. We therefore concluded that the advertising was irresponsible and likely to cause serious offence.

This is not the first time feminists and other activists have complained about Calvin Klein. In the spring of 2023, model Kendall Jenner was photographed wearing lingerie from this brand. And the public was seething about the fact that there was “too much nudity” in advertising of panties and bras.



Kendall Jenner





But that time their complaint did not go through - it seemed strange even to the management by advertising standards.

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