Fashion Science: Japanese brand has created clothes, the color and pattern of which is revealed only under the influence of ultraviolet light (13 photos + 1 video)

Category: Fashion, PEGI 0+
22 August 2023

Fashion can be quite surprising, even if you are not completely into it. watch out. And now we're not talking about some crazy outfits that are difficult present on people in daily life. We're talking about models the creation of which certain technologies were used.





For example, the designer Kunihiko Morinaga, who founded the Japanese brand Anrealage, presented at Paris Fashion Week an absolutely unique white collection. But it would be too boring if all the salt consisted only in the monochrome color of the toilets. The bottom line is that everyone the kit was made of photochromic fabric and materials that change color under the influence of direct sunlight and ultraviolet sources. Looks like magic outside of Hogwarts!

Japanese brand Anrealage presented a unique collection at Paris Fashion Week



Each outfit is made of photochromic fabric that changes color when exposed to ultraviolet rays.





What is interesting, according to the designer, is the color and pattern outfits will vary depending on the intensity of the sun's rays, the time of year and weather. It turns out that this is in some way "live" clothes, adapting to the environment.

The presentation of the collection took place at the Madeleine Theater



Initially, the models appeared before the audience in perfectly white suits.



And this created the illusion of a rather simple monochrome collection, whose feature was precisely the absence of color.

But when the models froze, ultraviolet lamps descended from above, transforming the toilets.



Under the influence of UV rays, clothes were "dyed" in different colors, showing unique patterns.



The color effect lasted about three minutes, then the color faded and disappeared. Naturally, with prolonged contact with sunlight and fabrics, the brightness of color and pattern will last much longer.

By the way, when creating the collection, the designer was inspired by the era of the 50s.



And the spirit of that time is accurately reflected in every model created by Kunihiko Morinaga.



In this collection, the designer used faux fur, lace, satin, knitwear, jacquard and velvet.

See how cool the models look when viewed in detail



You can see that even a small drawing changes color.



How simply an elegant white trench coat turns into a perky yellow



Knitted elements, changing color, change the whole image



And here is how it all looks in dynamics

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