How a lost bet helped create one of the most famous corporate logos (6 photos)
What is Lacoste? A well-known brand that even for distant from all sorts of branded troubles of people is associated with the logo - crocodile. And the appearance of this symbol was preceded by a bet. which, accordingly, one side won, but the other lost. 
It was in 1927. Young but talented and promising tennis player Jean Rene Lacoste walked somehow in the center Boston with a friend. Alan Moore was also a famous figure in the world of sports and led the French tennis team. Friends in one of the windows noticed a luxurious bag of crocodile skin. Not an accessory, but a dream. AND to every traveling person (and in the life of professional trips are not uncommon) this would not hurt. 
Jean Rene Lacoste
The guys immediately made a bet to win the next major competition that was the Davis Cup: if Jean Resne wins, then his bag. But, alas, the plans were not destined to come true. 
Local journalists found out about the controversy. And one of the newspapers right there reacted with an article with a loud headline “Young Lacoste never received a coveted bag, but he fought no worse than a crocodile. Another friend tennis player hockey player Robert George also reacted and drew funny picture - a crocodile, which proudly bristled its tail as a symbol striving for victory. The tennis player liked the character so much that he asked to make the same embroidery on your club jacket. And to Lacoste from this time firmly stuck nickname - Alligator.
Yes, he did not resist. Especially on the court really fought with tenacity and endurance, worthy of a stubborn predator. AND numerous titles and titles, including two-time winner Davis Cup (in 1927 and 1928) and the first racket of the world on the basis of two years (1926 and 1927) is a clear proof of this. 
While participating in the championship in the USA in 1926, Lacoste appeared in a form that was the result of his personal development - a convenient short-sleeved polo shirt in fine white jersey. The form used before - a shirt with a long sleeve was not comfort standard. Therefore, the people liked the idea of polo shirt began to copy, and she went to the people. 
And when Lacoste completed his sports career, then, together with the owner of knitwear production Andre Gillier opened a joint venture company La Societe Chemise Lacoste. main direction whose activity was the production of sports uniforms for elite sports sports. For a long time, the color of clothes was exclusively white, but after 18 years, other colors, diverse and bright, were launched into production. 
And the crocodile remained original and recognizable a symbol that appeared thanks to a chic bag played in bet.
