Well, a very strange advertisement from the Victorian era (18 photos)

Back in the 19th century, enterprising people guessed that advertising is the engine of trade and came up with something like this:





In case you don't understand, this is an advertisement for a store. sweets. Walking, so to speak. And yes, it didn't seem to you, the skirt and the lady's headdress is abundantly covered with sweets, and hangs from her neck and arms whole candy "beads".



In general, if you think that the current barkers, dressed in animals, clowns or cartoons - this is the invention of modern advertising industry, you are wrong. In the United States, beginning in the late 1800s, store and shop owners realized that they could advertise their products, not only in the newspapers, but also directly attract attention passers-by with the help of specially trained people. For example, these:



Model girl on roller skates advertises shoe store of one Robert Kirk. We see a sign saying sale, as well as shoes, boots and jars of shoe polish, which alternate right on her outfit.

Interestingly, the carriers of such advertising were almost exclusively women. The people called them "lady banner" or "girl banner", because they usually had this very banner in their hands. That is, in fact, the flag.



The sad expression on the face of the lady in the photo above becomes logical if you know the company it advertises. The fact is that Mr. J. M. Dolph sold furniture fittings and ... coffins.

So, as you already understood, banners, flags and signs in this deeds were the tenth deed. Pardon the tautology. As many items as possible had to be placed directly on your clothes. Even if you advertise the national bank:



That's right, friends, you have already begun to understand the essence. On the dress of the girl there are really coins and banknotes.

To be honest, I managed to find quite a few of them. extravagant photos and I'm even at a loss which ones choose to publish. Almost all of them are amazing and beautiful. Judge themselves:



Here, for example, is one of my favorites: a lady, advertising a bakery. Her clothes are not only covered in pretzels and donuts, but even the hat is made from a huge loaf!

Interestingly, even completely non-female products were advertised in this way. For example, light bulbs:



Or even tools and hardware:



Photographers, to whom banner girls came to be photographed, also did not lose their heads and adopted their tactics:



A camera with a veil on your head - isn't this the best publicity stunt of all time?

Below, a girl advertises a certain Mr. Rutherford's shop selling carpets and furniture.



I hope that the luxurious chair on the head of an unknown miss made the same indelible impression on you as it did on me.

In addition to samples of goods, the girls were "staffed" special flags or, to be more precise, banners. Therefore, they are called: "lady banner".



In the picture above, the owner of the shoe store could not come up with something to put on a girl’s head, but “epaulettes” from shoes also look original.

But the owner of a photo studio by the name of Van Norman was not at a loss and put a camera on the head of a cute model.



The dress of the model in the style of "vernissage" is also very impressive, isn't it?

Next we have an advertisement for Criswell and Miller's cookware and tool shop. And this, my friends, is just some kind of holiday!



I wonder how much such a dress weighed, embroidered not with beads or rhinestones, butspoons, drills, ladles and scissors?

Against this background, the "walking advertisement" of a store specializing in the sale of horseshoes and nails looks rather pale:



Agree, these paper horseshoes on her dress and head should immediately raise suspicions about the low quality of the goods.

We see a completely different thing in the next frame, where the mother and daughter advertise Mr. Williams and sons' hardware store.



Both look sad, but it must be hard for them or rubbing somewhere.

However, I managed to find another photo with advertising horseshoes. We are watching an advertisement for the blacksmith F.P. Diehl from Pennsylvania.



Yes, I agree, the horseshoes here are also fake, but still, it seems that they are made of metal, and not of cardboard.

Next, I propose to add a little exotic to the selection and original creative thought. For example, how do you like the lady advertising

cat food

Black cat cigarettes



Roller skates on her feet, I'm sure, at times increase the "reach" of this advertising campaign.

I want to finish the selection with a photo card in which two ladies advertise two pharmacies in Missouri.



This is what happens when two competitors get along quite peacefully.