A goal in the depot of history: How football posters moved from stadiums to the Louvre (7 photos)
For nearly a century, official World Cup posters have proven that sport and high art can coexist without a fight for the ball. During this time, ordinary tournament posters have evolved from banal announcements into a mirror of the era and an object of desire for art historians. While some posters, like the Italian example of 1934, unabashedly pursued party agendas and served as weapons of brutal political propaganda, others were created by world-renowned geniuses like Joan Miró and Annie Leibovitz. As a result, sports merchandise has easily transformed into a full-fledged museum exhibit, studied and collected today for exorbitant prices. Our website has published a new article in which we examine this century-long evolution of styles in detail and showcase the most iconic masterpieces of football design.
![]()











