Big Ben as a Minion: An unusual promotional campaign in London (2 photos + 2 videos)

London's main landmark was transformed for the promotional campaign for the animated film "Minions and Monsters": a vibrant light projection of one of the franchise's key characters was placed on the façade of Big Ben. The marketing ploy proved extremely successful – during its first weekend in theaters, which began on July 1st, the animated film already earned $160 million in box office receipts.