Streetwear for the ears: Justin Bieber decides to displace Apple and Beats with his colorful speakers (5 photos)

Canadian pop singer Justin Bieber, bored with the conventional music industry, has announced a major expansion of his lifestyle brand, Skylrk, into consumer electronics. On social media, the artist unveiled the Skylrk Audio line, which includes futuristic headphones and rounded portable speakers reminiscent of flying saucers in toxic orange, olive, and turquoise hues. While devoted fans are already vowing to throw out their AirPods in the comments, tech bloggers are cynically noting the complete lack of clear technical specifications, pricing, and release dates. Clearly, Bieber isn't banking on revolutionary sound quality, but on his loyal, multi-million-strong audience and streetwear aesthetic, wrapping standard devices in flashy designer packaging for the sake of yet another round of sales. hype







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