IKEA in Saudi Arabia has begun offering discounts for in-store purchases (2 photos)

IKEA has launched an unusual promotion in Saudi Arabia: customers are being offered a 10% discount for being active while shopping. To receive the bonus, customers must walk at least 4,000 steps in the store using a fitness tracker provided at the entrance. This initiative transforms furniture shopping into a walk with fitness elements. The company's intention is to encourage movement and make a visit to its stores an even more athletic experience.