Promotes international recognition: the Armenian government allocated $7 million from the country's budget to organize a concert of Jennifer Lopez (4 photos + 3 videos)
The authorities assure that this is a profitable investment. They probably know better.
The Armenian public is busy discussing how important Jennifer Lopez's concert is. The authorities have shelled out a tidy sum from the budget of a poor country to organize it. Moreover, this became known only a couple of days before the concert, which is currently taking place in Yerevan.
It turns out that Joy Lo will receive a fee of 2.5 million dollars for the concert, 37 thousand dollars will be spent on her food. A separate line item is the cost of food and accommodation for the artist's team, as well as payment for the dressing room staff.
Lopez will be accommodated at the Dvin Hotel (Seven Visions Hotels 5), for two days of stay in which the government will pay about 4 million drams (about 10,442.5 dollars). In total, 71.5 million drams will be spent on accommodating the singer and her team in various hotels in Yerevan - about $ 185 thousand.
Armenian capital Vice Mayor Armen Pambukchyan explained that he considers these expenses justified. According to his calculations, about 15 thousand foreigners will be able to attend J. Lo's concert, each of them will leave at least 500 dollars in the country.
"Not to mention the image and recognition for the world community, which is priceless 15,000 * 500 = 7,500,000․ Welcome J. Lo. We are sure that you will leave Armenia with great impressions," Pambukchyan wrote.
He is echoed by Arsen Torosyan, a member of the Civil Contract faction of the National Assembly of Armenia, who also published rough calculations on social networks regarding the Jennifer Lopez concert.
It follows from this that "the concert will bring significant economic and international benefits. It is expected to have about 24,000 spectators (14,000 seats, 10,000 standing), creating a total added income of $ 10,071,320.
This includes:
$ 3,891,320 from ticket sales (15,000 tourists and 9,000 local residents),
$ 6,000,000 from tourist spending (400 dollars from each),
and $180,000 from local residents' spending ($20 each).
After subtracting the $6 million investment, the net profit is $4,071,320, and the return on investment (ROI) is 67.86%. In addition, the concert brings $2,000,000 in visibility to Armenia - promoting tourism and international recognition.
This analysis was performed by Grok, an artificial intelligence created by xAI.
This concert shows that the Armenian government's investment is not only financially beneficial, but also a strategic step for the future development of the country.
P.S. Have a nice holiday, including those who criticize,” Torosyan wrote.
The Armenian Global Community also performed an AI-based spending analysis, and found out that the benefits of the concert may not seem so optimistic.

The former Prime Minister of Armenia also called the budget expenditures on the concert unconstitutional.
However, it is too late to discuss how legitimate it is to invest such funds in the concert - the event is currently taking place in Yerevan, where the singer flew from Astana as part of the Up All Night tour. It will end on August 12 with a concert in Sardinia, Italy.
In the meantime, the stadium enjoys the work of J. Lo.
Earlier, the media enthusiastically told how the Hollywood star likes Armenia.
And after some time, the country's authorities will probably be able to report whether the multi-million dollar investments in this event were justified.