New strange advertisement for the Jaguar car brand (2 photos + 1 video)
Today, 03:56
The famous premium car manufacturer Jaguar has announced a new brand concept inspired by the philosophy of "bright modernism". The company has published an advertising video online, which it has tried to emphasize its originality and new style. 
Spoiler: there are no cars in the ad. Instead, there are strange people in bright clothes. The ad was accompanied by the slogans "Get rid of the ordinary" and "Live brightly".
The main question on behalf of everyone was asked by Elon Musk: do you sell cars?
Jaguar has abandoned its signature beast in the logo. Instead of the usual three-dimensional jaguar, the logo has become a graphic emblem with the first and last letters of the name - J and R. The company's slogan has become the phrase "Don't copy anything".
