The Pentagon demanded that actor Dwayne Johnson return $ 11 million for a failed advertisement for the US Army (3 photos)

Not only did the actor fail to attract people to the army, but he also scared away several dozen recruits. There was what is called negative growth.





The Pentagon is demanding that actor Dwayne Johnson return $11 million that was paid to him as part of an advertising deal. The Pentagon expected that the brutal action actor would become the army's new ambassador and help attract thousands of recruiters, but he was only able to attract 38 candidates, all of whom turned out to be unfit for service.

The contract with The Rock and his United Football League (UFL) was signed earlier this year. Johnson was obliged to publish 5 advertising posts on Instagram, but published only two, each of which he valued at a million dollars. The actor "spent" the rest of the money on branding football uniforms, fields and "activations" during games.



According to the former Secretary of Media Communications of the US Department of Defense, the Pentagon hoped to gain access to his 396 million subscribers, but the military did not fully understand what they were buying. And they bought advertising in the UFL, which Dwayne only owns half of and does not appear at its games. The Army ended up paying a huge amount for advertising on the minor league football pitch.

Now the actor's representatives and the Pentagon are negotiating to "balance the contract." The Army still hopes that the movie star will become a good partner for the Pentagon.