Fashion parade at the Olympics: the brightest and most controversial outfits teams in Paris (33 photos)

The Olympic Games are not only a demonstration of athletic skill, but also a bright spectacle during which national delegations present their culture and traditions. The opening ceremony of the Olympics always attracts the attention of the public with its spectacular costumes and outfits.





Among the most memorable images at the 2024 Games in Paris, one can single out the Mongolian team, whose traditional attire amazed the audience with its originality and color. No less interesting was the appearance of the Canadian team, dressed in casual but stylish clothes from the famous brand Lululemon. At the same time, some national delegations may not have fully coped with the task of creating bright, memorable images. Well, here are the uniforms of 27 countries at the opening ceremony.

1. Mongolia



The bright and distinctive costumes of the Mongolian team from the brand Michel&Amazonka (Ulaanbaatar) became one of the most memorable moments of the opening ceremony of the Olympic Games in Paris.

The outfits presented at the 2024 Games reflect the rich cultural heritage of Mongolia. They depict national and Olympic symbols: nine white flags (a symbol of respect for the state), the Olympic torch, the emblem of the Paris Olympics, as well as the sun, moon and mythical gua-maral deer, skillfully embroidered with gold thread.

The sun and moon, enclosed in soyombo (the first symbol of the Mongolian script), symbolize the Universe and, according to the Mongolians, are the mother and father of their nation. Each outfit took an average of 20 hours of painstaking work to create.

2. Kenya





Team Kenya's outfit for the opening ceremony was designed by Kenyan brand Kovu Couture. "It reflects our deep belief in culture, unity and traditions that carry our dreams and inspiration," the brand's designers explained. "Celebrating the vibrant colours and stories that make our country unique. Embodying our rich heritage and being proud to be made in Kenya."

3. South Sudan



The South Sudan team's uniform was designed by Rwandan fashion house Moshions. At the opening ceremony, the South Sudan basketball team wore a custom uniform from the brand. NBA star and US men's basketball team LeBron James liked it so much that he praised it on social media.

4. Haiti



Third on Forbes' list of the most notable Olympic uniforms, Team Haiti wowed with their uniforms, designed in collaboration with Italian-Haitian fashion designer Stella Jean and Haitian graphic artist Philippe Dodard.

The outfits weren't just clothes, they were walking works of art, visual narratives of the country's rich and complex history. The women's skirts unfurled like canvases, adorned with Dodard's arresting paintings. The shirts were made from Haitian “blue cotton,” a traditional fabric known as indigo cotton that is an important part of the Caribbean island’s cultural and economic history. The fabric is often hand-dyed using natural indigo plants, giving it a distinctive deep blue color. The men wore striped shirts and printed scarves, and the entire outfit was meant to convey the spirit of the Haitian people — proud, vibrant, and indomitable.

5. Australia



Australia’s uniform included a blazer with a lining bearing the names of all 301 Australians who have won gold at the Summer Olympics. The blazer, made by Sportscraft, features the Australian Olympic Pledge on the inside pocket.

Indigenous artwork was also a key element of the uniform, including Ngalmun Danalaig (Our Way of Life) by Torres Strait Islander artist David Bosun and Walking Together by Olympic boxer Paul Fleming. The pieces were reportedly used on scarves, pocket squares and the team pledge.

Along with the blazer, female athletes could choose a track top or tee, and either cropped chinos or a pleated skirt. Male athletes could choose a track top and cropped chinos.

6. Sierra Leone



British-African brand Labrum was founded by Sierra Leonean Foday Dumbuya. It is the brand that has designed the Sierra Leone team kit for the 2024 Paris Olympics.

In collaboration with Adidas, the collection features a vibrant blue and white design adorned with a reimagined cowrie shell. Once a coveted currency symbolizing wealth and prestige in African history, the shell has transcended time to become an emblem of strength and resilience.

7. India



Tasva, the Indian menswear brand Aditya Birla Fashion and Retail, has collaborated with designer Tarun Tahiliani to create the India team kit. It combines traditional Indian aesthetics with modern design elements. The designer was inspired by the Indian flag in a tricolor palette.

The Bundi jacket and pleated sari, made from cotton and viscose crepe, provide comfort and functionality, combining tradition and modernity. The athletes' outfits were complemented by modern sneakers with gold brocade accents for an elegant touch.

8. Chinese Taipei (Taiwan)



The Taiwan team uniform was designed by Justin Chou. The blue suits feature works by famous Taiwanese artists. The text was designed by Lin Kuo-ching, who made the English word "Taipei" look like the Chinese characters "加油" (jiayou, a ubiquitous expression of encouragement) upside down.

According to Chow, the uniforms were designed with sustainability, fashion, crafts and art in mind, and were made from fabric produced using carbon capture technology. The woven flowers decorating the lapels of the jackets are plum blossoms, Taiwan's national flower, and nanohana flowers, which symbolize support, Chow said.

9. Japan



At the opening ceremony, Team Japan wore white jackets paired with polo shirts and dark trousers from Japanese brand Asics. “The main color of the uniform is ‘Sunrise Red’, the gradient design of which expresses the strength and warmth of the red sky with the morning glow, inspired by the image of the ‘Paris sunrise’,” the brand’s designers explained.

The short-sleeved T-shirt, which can be worn at competitions and in the Olympic and Paralympic Village, features the YAGASURI graphic, a traditional Japanese auspicious pattern symbolizing determination and strength.

10. Brazil



The Brazil team uniform was designed by Riachuelo, a fast-food clothing company. The ensemble includes a striped shirt and an embroidered jacket. The color palette includes shades of green, blue and yellow, which hints at the Brazilian flag. The design uses references to Brazil's biodiversity with elements of fauna and flora. Havaianas slides complete the look.

11. Philippines



“Proudly representing the Republic of the Philippines, the SINAG Barong (long-sleeved shirt) designed by Francis Libiran showcases our brave athletes in protective armor in the vibrant colors of the Philippine flag,” said the designer. He said the colors were inspired by the tattoo patterns of the majestic Pintados tribe and the powerful rays of the sun. “Like the Pintados, our Filipino athletes are brave heroes ready for battle, proudly raising our flag on the world stage. Resilient like the sun, Filipinos rise and shine despite life’s challenges.”

12. Mexico



The Mexican Olympic team wore a vibrant pink and white uniform with sleeve prints honoring the cities of Oaxaca, San Miguel de Allende, and Michoacan. The black T-shirt underneath the jacket pays homage to El Angel, a monument dedicated to the centennial of Mexico's War of Independence.

13. Kazakhstan



Kazakh athletes wore white shirts with ties under blue jackets, complemented by white skirts or trousers. The bottom of the jackets and the sides of the trousers are decorated with a number of symbols, each of which has a rich historical meaning. Among the illustrative elements are the “muyiz” (horns), which represent strength, courage and protection, and the “kaz moyin” (neck), which reflects the essence of flexibility, agility and grace.

14. Bermuda



The Bermuda team's outfits were designed in a cheerful pink and blue palette by Courtney Clay, Channing Dill, and Alana Wade. The designs included abstract elements such as white lines and triangles, which represent elements of Bermuda.

The male athletes and officials wore a blue blazer, white shirt, and pink Bermuda shorts, accessorized with a tie and pocket square designed by Clay. The female athletes wore a white dress designed by Dill, paired with a custom scarf created by Clay. All athletes and officials also wore Gombe-style pins made by Wade.

Wade, the maker of the Bermuda Gombey regalia, said: "The peacock feather symbolises royalty, pride and strength, is adorned with a mirror that can ward off evil spirits and bring good luck, and is complemented by a traditional wool tassel that symbolises the connection to our enslaved ancestors. The Bermuda Gombey is the ultimate symbol of Bermudian culture, freedom and unity, the traditional masked dancers, drummers and performers whose spirit of resilience we carry with our Olympians today."

15. Canada



Popular Canadian brand Lululemon unveiled its first summer kit for Team Canada athletes ahead of the 2024 Paris Olympic and Paralympic Games back in April. “We took an innovative approach to designing the collection, informed by athlete insights, so they can feel and perform at their best in Paris,” Lululemon CEO Calvin McDonald said in a press release.

The kit was designed with the body in mind and features including magnetic zippers, pull tabs, and touch-sensitive guides, the brand explained. Two adaptive styles, the Seated-Fit Carpenter Pant and Seated-Fit Packable Rain Poncho, are designed to provide functionality and comfort while seated. The uniforms feature prints inspired by Canada’s colors of red and white. “Paris will be my fourth Olympics and I’ve never seen a kit like this,” said Damian Warner, Canada’s Olympic decathlon champion. “We’ll be able to showcase our personal style while also showing off our Canadian pride.”

16. China



Team China’s Opening Ceremony outfit, dubbed “Chasing a Dream,” features rich elements of traditional Chinese culture.

The men's and women's jackets featured patterns based on the bricks of the Great Wall. The women's outfits combined elements of the Chinese qipao and traditional Song Dynasty (960-1279) costume with bamboo patterns, an important symbol in traditional Chinese culture that represents harmony, unity, perseverance and continuous growth. The men's shirts, with a small stand-up collar and Chinese-style buttons, showcase the Chinese spirit of perseverance and pursuit of excellence in the world.

17. Greece



The Greek Olympians wore uniforms designed by Polish company 4F.

The athletes wore white jackets, dark jeans and trendy sneakers as they led the Parade of Nations in Paris.

18. South Korea



The South Korean team uniform was designed by Musinsa, a South Korean contemporary casual wear brand, and consisted of a suit set with a blue belt. Blue is a traditional color of the East and represents youth, energy and enterprise. Among these blue colors, sky blue was chosen for its calmness. This color symbolizes the hope that the Korean team will shine brightly among the various national teams.

The blazer and trousers are made of wool, suitable for summer. The lining is lined with a traditional Korean blue and white porcelain pattern, highlighting the traditional beauty of Korea. In addition, a belt was made separately, repeating the traditional gakdae belt. The kit also included a T-shirt made of cool, sweat-absorbing and quick-drying material and white sneakers. As an accessory, silver pendants with a taegewuk pattern were worn.

19. Egypt



The Egyptian national team uniform from the Concrete brand combines modern Egyptian style with classic design.

The design was developed by Italian art director Ettore Veronese, embodying the classic preppy chic aesthetic, which allows you to find a balance between classic elegance and modern style. “This is not just a style - it is a symbol of Egypt's pride, passion and determination to make history on the world's largest sports arena,” explained the brand.

20. Czech Republic



The Alpine Pro brand was inspired to create the Czech Olympic team uniform by the events of 100 years ago in Paris in 1924, according to the official website of the Olympics.

This year’s collection comes in a variety of colors, from black bags and jackets to white sweatshirts, blue tracksuits and red sneakers. The traditional Czech brand explained that in 1924, some athletes wore white uniforms with the national flag, some wore black, and some ditched the uniforms for more comfortable tracksuits, so the goal of this year’s collection was to combine functionality with design and national flavor.

21. Turkey



Luxury Turkish brand Vakko combined the country’s unique deep red with the color of peace, sky blue, to create a stylish uniform for the Türkiye team. Paris 2024 marked 100 years since Turkey hosted its first Olympic Games as a republic, which was reflected in the energy and dynamism of Vakko's tricolor collections.

22. France



Louis Vuitton-Moët-Hennessy (LVMH) said in a statement that Berluti created custom outfits for the French team's athletes and coaches for the opening ceremony that embodied the "elegance of France."

The French house created tuxedo-style outfits with a unique patina of the French flag in blue and red tones. The outfits were completed with navy blue Berluti Shadow sneakers in the French national colours for the men and Lorenzo moccasins in stretch leather or Shadow sneakers for the women.

23. Netherlands



The Dutch are nicknamed "Orange", but for the opening ceremony they wore an elegant colour palette consisting mainly of white and navy blue.

The Netherlands team's kit was designed by Amsterdam brand Denham the Jeanmaker. However, the colour chosen for the flag bearers, dressed head to toe in tracksuits, was a bold orange.

24. Ukraine

Ukraine has officially confirmed its participation in the Olympics and Paralympics. The slogan of the team is The Will to Win. At the moment, more than two hundred Ukrainian athletes and domestic para-athletes have ensured participation in the competitions.

The NOC of Ukraine presented a collection of new Olympic uniforms for the national team Ukraine



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В On this day, the uniform was tried on and demonstrated by Ukrainian athletes who will represent Ukraine at the XXXIII Olympic Games: Lyudmila Luzan (canoeing), Darya Belodid (judo), Igor Trunov, Oleg Kukharik, Dmitry Danilenko, Ivan Semykin (kayaking), Alexey Sereda (diving), sisters Marina and Vladislava Alexey (artistic swimming).



25. USA



Team USA sent their athletes to the Olympics in Ralph Lauren suits. Dressed in casual chic, people took special notice of LeBron James, Tara Davis-Woodhall, A'ja Wilson and some of the world's most famous athletes wearing jeans.

The Ralph Lauren Team USA collection draws inspiration from the vibrant and vibrant host city of Paris and the rich heritage of Olympic and Paralympic sport, the fashion company said in a press release. The collection is said to have a patriotic spirit, reflected in the brand's signature red, white and blue color palette.

The 2024 Opening Ceremony uniform is a modern take on the classic single-breasted wool blazer with a red and white sheen and a striped oxford shirt, unexpectedly styled with skinny jeans and classic suede pumps.

26. United Kingdom



Great Britain athletes sailed down the River Seine on one of 94 boats during the Parade of Nations at the Paris 2024 Olympic Games Opening Ceremony wearing official Ben Sherman ceremonial attire.

A notable feature was a specially designed floral motif featuring the English Tudor rose, Scottish thistle, Welsh daffodil and Northern Irish shamrock. The design is a nod to the identities and histories of the four nations that make up the United Kingdom.

27. Ireland



Dublin designer Laura Weber created the uniforms for Team Ireland, which consisted of two blazers for the opening and closing ceremonies, shirts, shoes and trousers. The suits feature national emblems and embellishments, each specifically designed to represent the journey of Irish athletes.

The fabrics were made from recycled plastic with practical elements to keep the athletes warm in the heat. The sleeves are decorated with an embroidered emblem of each Olympian’s county, artistically interpreted using beads, sequins and stones. The inside of each jacket is embroidered with the athletes' names, making it a treasured souvenir for each athlete, the release explains.