Why do we love sneakers? Perhaps, first of all, for comfort! And for the design, of course. It's always nice to show off your new Adidas sneakers to your friends. And if it’s also an expensive limited edition, then it’s actually a treasure! And sneakerheads today have another reason to part with their money, because a new hit is coming - “Box Shoe”. According to the creators from Adidas, the new model will erase the boundaries between product and packaging! Literally.
I would like to believe that this is a joke for April 1st. But it is not exactly.