25 examples of truly creative advertising (26 photos)

Outdoor advertising can be very inventive! It would seem that “everything has already been invented before us,” but in the field of advertising there is still a lot of room for creativity and new ideas. This collection is an excellent confirmation of this.





1. Children and youth centers COA - “Learn by playing”



COA Early Childhood Development Centers (Milwaukee, USA), together with the advertising agency Cramer-Krasselt, in 2011 came up with and implemented a campaign aimed at teaching children through play and involving their parents in this game. For example, with the help of game stands, a child could find out what an angle is, measure his height in inches and centimeters, weigh himself and get the result on the board - his weight on Earth and the same weight on the Moon. The main goal of the action is to show parents of children that their involvement and participation in their child’s education yields good results.

2. IKEA - eco-friendly Blåvingad collection





Made from plastic trash found in the ocean:

“My mom was a cocktail straw and my dad was a plastic cup. Perhaps this is where my love of parties comes from,” “Mum was a trash bag, Dad was a bag of chips. They say I have my mother’s eyes,” “Mom was a toothpaste tube, and dad was a plastic bottle that used to contain orange juice. I'm sour, I'm sweet, I'm Aquarius."

3. IMPACT - “Hey, ChatGPT, complete this building...”



The Belgian agency Impact is the author of the viral billboard on a building under construction. The request to the chatbot with artificial intelligence “Hey, ChatGPT, finish this building...” continues the slogan “Your skills are irreplaceable” and a job offer for construction workers.

“AI can do a lot. But the AI cannot complete this building on Keyserlei in Antwerp. The AI also can't fix a leak or install a heating system. The professionals are here to stay and they deserve to be recognized. Their skills are simply irreplaceable,” the authors of the ad wrote on social networks.

4. Bic - Ideal for lighting candles. And not only. Bic - the best lighter



Martha Stewart and Snoop Dogg are rocking.

5. Tony's Chocolonely - free chocolate



Tony's Chocolonely gave away free chocolate bars to emphasize that there is no such thing as "free chocolate." People flocking in anticipation of the brand's tasty treat were given the opportunity to learn important information about modern slavery and the harsh conditions of child labor in the cocoa industry.

6. Maybelline cosmetics - mascara for volume of eyelashes (advertising using CGI graphics)



7. The Economist - Greetings to our readers in high offices



8. Environmental organization Projecting Change - Promotion using 1000 drones over the UN building in New York, USA



Drones instead of pyrotechnics.

9. Matsumoto Kiyoshi increased its sales of toilet paper by changing its packaging design. And thereby saving buyers from the feeling of embarrassment



10. Oatly - “We don’t want to brag, but even the bus stops to look at an advertisement for a drink made from oats.”



Oatly Group AB is a Swedish company that produces food products from oats to replace similar dairy products.

11. Manchester. "Barbie" or "Oppenheimer"? Voting with the Ballot Bin



To keep the city streets cleaner, you have to resort to tricks.

12. “Meg 2: The Abyss” - huge sharks in the Thames River



To promote the film (ahead of its August 2nd release), Warner Bros Pictures staged a swim of three giant hand-carved megalodon dorsal fins down the Thames.

13. Pictionary (game) - advertising campaign “Tree, Dog, Car”, Ogilvy agency, Mexico, 2011



14. Tropicana Juice - Catch a lucky drop (Catch your luck)



If you catch a lucky drop, you could win a year of free Tropicana juice. Each “drop” contained a coupon and a chance to win. In 2015, this “glass of juice” traveled throughout Belgium, appearing at train stations, various festivals and events.

15. Burger King for Vegans



Burger King has launched new plant-based options in Swedish restaurants. You can choose three types of vegan burgers - cheeseburger, Whopper, Royal.

16. Kraken Rum - “Release the Kraken!”



17. DIABLO “Deliver us from evil.” And right there next to KFC “That’s what KFC delivery is for”



18. Disney - "Elementary"



19. Samsung - “Big news. For small pockets"



When introducing the new Samsung Galaxy Z Flip5, Samsung wanted to highlight that it takes up less space in your pocket than the iPhone.

20. Advertising for the film “Super Mario Bros. at the Movies” in Paris



21. Minute Maid - “Filled with life”



Orange juice brand Minute Maid boosts vitamin D content in its campaign by relying on nature itself. “Get some vitamin D into you.”

22. Mamma Mia! The Party



First came the musical. Then the film. Now the party continues. Mamma Mia! The Party is a stage musical produced in ABBA's homeland of Sweden.

23. Marc Jacobs - Tote Bag



Pop-up installation Tote Bag, New York.

24. To serve Stella Artois beer perfectly, you need to tilt the bottle at 45 degrees, Paraguay



25. “No matter what life throws at you, laugh about it with humor books on Audible.”