“Free your armpits!”: Dave urged women to stop shaving their armpits in hot weather (4 photos)

And then we wonder why there are so many gays in "Civilized World".





It all started with the fact that the company conducted a survey among women and found out that, it turns out, ladies in hot weather are somewhat they are shy when they sweat like horses in the heat, shave their armpits and in every possible way trying to look decent. Moreover, 8 out of 10 women do not love how they look when they realize they have sweaty armpits. Another 6 out of 10 women admitted to judging others by their armpits.

And here, just in the subject, weather forecasters warned that from 7 to September 13, exactly in time for New York Fashion Week, there will be a hot sunny weather. So many ladies will feel less comfortable especially in a stuffy subway.



So I decided the brand of personal care products

to promote

act as a liberator of women's armpits from prejudices. Promptly launched the #FreeThePits campaign and began to call the fair half humanity to stop complexing and start actively showing surrounding armpits, preferably unshaven.

We must pay tribute to Dave marketers, the smell of sweat in the heat weather indoors is tough, and with hairy armpits, he intensifies. So it will become more difficult to get rid of the unpleasant amber, and That means more soap and deodorant. That's it, nothing personal just business.



To heighten the effect, banners were placed in the New York subway with local beauties and announced for September 7 an interactive presentation, during which everyone will be given a gift set - deodorant and voucher for one free ride on the subway.