Filmmakers who spent record amounts on advertising and marketing (14 photos)

Even the best movie can fail at the box office if be greedy, and do not invest in advertising and marketing. And this case is better spare no expense! If you invited the director himself to the chair Spielberg, and the main role - Leonardo DiCaprio, then this is necessary trumpet the whole planet, otherwise no one will corny know about the upcoming novelty. Entrance must be allowed all options: radio stations, TV channels, websites, street billboards, posters on the walls and all the grandmothers on the benches also need to be notified. And now about the numbers. Today the average the blockbuster will cost about $100 million. And that this a gigantic amount has not burned down, you need to allocate the same amount for promotion or even more. But ... it's still not a guarantee or a panacea. Let's Let's see which films received record amounts of advertising and marketing.

Bohemian Rhapsody (2018)





Budget: $52 million

Marketing spend: $120 million

Box office: $910 million

Joker (2019)



Budget: $55 million

Marketing spend: $120 million

Box Office: $1.074 billion

Note that these two films have cost per marketing was twice the production budget. And such a strategy justified.

Chronicles of Predatory Cities (2018)





Budget: $100 million

Marketing spend: $120 million

Box office: $83 million

This film is an example of the fact that costly promotion is not always leads to the desired results. "Chronicles of Predatory Cities" became the most resounding box office failure of 2018.

The Little Mermaid (2023)



Budget: $250 million

Marketing spend: $140 million

Box office: $566 million

Barbie (2023)



Budget: $100 million

Marketing spend: $150 million

Box office gross: $1.052 billion (to date)

Justice League (2017)



Budget: $300 million

Marketing spend: $150 million

Box office: $657 million

Mummy (2017)



Budget: $125 million

Marketing spend: $150 million

Box office: $409 million

It (2017)



Budget: $35 million

Marketing spend: $154 million

Box office: $701 million

Quite an immodest amount to promote a horror movie.

The Lone Ranger (2013)



Budget: $215 million

Marketing spend: $175 million

Box office: $260 million

The film was the biggest box office failure of 2013.

The Chronicles of Narnia: Prince Caspian (2008)



Budget: $225 million

Marketing spend: $175 million

Box office: $419 million

Avengers: Endgame (2019)



Budget: $356 million

Marketing spend: $200 million

Box office: $2.799 billion

We can say that everyone worked to promote this film. other films in the series. Hence the record fees - the second line in cinema history.

Avatar: The Way of Water (2022)



Budget: $350 million

Marketing spend: $200 million

Box office: $2.320 billion

Yes, both the budget and the costs of promotion are huge, but the fees are simply cosmic!

007: SPECTRE (2015)



Budget: $245 million

Marketing spend: $200-250 million

Box office: $880 million

Agree, a sudden leader in marketing costs. But James Bond is used to living in a big way.

Bonus: Oppenheimer (2023)



Budget: $100 million

Marketing spend: $60-100 million

Box office: $565 million (to date)

This film could not have been particularly invested in promotion, since it was partially promoted by the super-hype Barbie.