Unusual touching Coca-Cola ad in India - just open the lid next to a friend (4 photos)

Marketing is always creativity. Anyway, if this good marketing, and the specialist really understands the topic and wants to create something good.





This very “good” can be aimed not only at advertising, but also really benefit. For example, unite encourage good deeds and, of course, keep traditions.

So once again did the well-known company Coca-Cola. The company has been on the market for a very long time, and has been remembered more than once by touching and good promotions. And now marketers have come up with another an incredible thing - a lock for a lid on a soda.



The fact is that Diwali is celebrated annually in India, that is, festival of lights. It's something like a new year, only everyone is dancing in the heat and with lights instead of a Christmas tree. And Coca-Cola decided to keep the tradition alive - but only in your own way.





According to the company, it is best to invite a person to holiday - giving a friend a bottle of your favorite drink with a cap that opens only through the phone of the "donor". So the company is like would encourage the whole family to come to Diwali.



The inscription itself on the cover with Bluetooth technology reads: “this a locked cola will open only near loved ones. So the company seeks to preserve the main value of Diwali - family warmth.