17 Times Famous Brands Crashed Relationships With Celebrities (18 Photos)
"Star" advertising is a delicate matter. As long as the celebrity behaves decently, for the brand this is a complete benefit - more publicity, more money. But as soon as the star gets involved in a scandal, both in the hands of the brand turns out to be a large-scale catastrophe that has to be urgently resolve. However, there are situations when brands are fired. celebrities for some reason of their own - and not always adequate ...
1. Adidas ended its partnership with Kanye West after his recent anti-Semitic remarks.
Following this, Adidas issued a statement: "Adidas does not tolerate anti-Semitism and any other hate speech. Ye's recent comments and actions have been inappropriate, hateful and dangerous, and they violate the values of the company, which are diversity and inclusiveness, mutual respect and fairness.”
Gap also issued a statement saying, "In September Gap announced the end of its partnership with Yeezy Gap. Recent remarks and Our former partner's behavior further highlights why."
2. Nike fired Lance Armstrong for doping
In 2012, when Lance Armstrong admitted to using illegal doping drugs in several of their winning races on Tour de France, Nike terminated his contract. Other than Nike, others companies such as Anheuser-Busch, Trek Bicycle Corp, FRS and Honey Stinger, also turned down Armstrong. After his confession the athlete lost $ 150 million on sponsorship deals.
3. Whoopi Goldberg was fired as a spokesperson for Slimfast because of President Bush's name jokes.
When Whoopi Goldberg made a couple of explicit name jokes Bush at a fundraising event for a candidate from Democratic Party John Kerry in New York in 2004, SlimFast dismissed her as his representative.
According to the general manager of SlimFast, her jokes offended some consumers. In her response statement, Whoopi said, "Although I respect what SlimFast must do to save their business, I should also do what I need as an artist, writer and American, not to mention as a comedian.
4 Nick Cannon Was Fired From His Own Show For Anti-Semitic Comments
Following anti-Semitic remarks on his Cannon's Class podcast TV presenter was fired from the popular comedy series Wild'N'Out. Richard Griffin, who was expelled from Public Enemy after he said that the Jews are to blame for "the predominance of debauchery reigning throughout world,” was interviewed by Cannon, during which Cannon wondered if why "we give so much power to 'them' and 'they' turn into Illuminati, Zionists and Rothschilds."
5. Disney dropped Johnny Depp because of the Washington Post article.
The attention of the whole world was riveted on Johnny Depp when in 2018 Amber Heard, the ex-wife of the star, said in an article for The Washington Post, which is "a public figure symbolizing home violence". The media demanded that Depp respond to Heard's accusations.
Just four days after the article was published, Disney fired actor from his multi-billion dollar Pirates of the Caribbean franchise. Naturally, this sparked Depp's widely publicized libel suit against Hurd, in which he later won. Despite this, he continued to work with Dior throughout the lawsuit.
6. Target, Bloomingdale's and Macy's turned down Chrissy Teigen for cyberbullying
The entrepreneur and model is famous for not holding back in statements on Twitter. However, after it became clear in 2011 that that she bullied a 16-year-old model, she lost several deals with brands.
Courtney Stodden unveiled private messages and tweets from Teigen, in including "I Hate You" and "My Friday Fantasy: You. Sleep in earth" and "Go. Sleep. Forever". - regarding the marriage of a young model with 51-year-old actor Doug Hutchison.
In May 2021, Teigen apologized on Twitter, writing: "And me I'm sorry I let you guys down. I will always strive to be better than I was 10, 1 or 6 months ago.”
7. Ralph Lauren, Speedo, Airweave and Gentle Removal terminated Ryan Lochte's contract for lying about being robbed.
In 2016 professional swimmer and Olympic champion Ryan Lochte said he was robbed at a gas station in Rio along with others Olympians Jimmy Fagen, Gunnar Benz and Jack Conger. However after investigation, it was found that the actual robbery was not was, and Lochte's testimony was fabricated.
Admitting to "exaggerating" the claim that he and three his teammates were robbed at gunpoint at a gas station, Ryan Lochte lost support from Ralph Lauren, Speedo, Airweave and Gentle Hair Removal in 2016.
8. Gillette terminated the contract with Tiger Woods because of extramarital affairs.
Gillette dropped Tiger Woods in 2010 when information about his numerous extramarital affairs became public the public. Shortly thereafter, the athlete and his wife divorced. it did not stop him from continuing to dominate the world of golf, and only serious health problems stopped him for a short period.
9. Kellogg's terminated the contract with Michael Phelps because of photos of him using illegal substances.
Michael Phelps' sponsorship deal with Kellogg's was terminated in 2009 after photos were made public, on which he uses illegal substances. The athlete expressed regret about one's behavior and "short-sightedness" when photos leaked to the network.
10. Odaingerous turned down Lindsay Lohan because of her legal troubles.
As a result of problems with the law, the scandalous actress Lindsay Lohan was fired by Odaingerous. The 26-year-old star had to earn $500,000 from this collaboration.
Creative director and CEO of Odaingerous Odine Watson announced that the clothing company had withdrawn its collaboration proposal with actress Lindsay Lohan as a face brand.
Watson said: "We wish her all the best as she recovers and pursues his goals in the future. Uncertainty all around Ms. Lohan made us postpone our next campaign."
11. Christian Dior broke off cooperation with Sharon Stone for insinuating that the earthquake in China was retribution for converting nations with Tibet
Concluding that the earthquake in China was retribution for how the country has treated Tibet, Sharon Stone has lost her face brand Christian Dior in 2008.
12. Gilbert Gottfried lost the role of Aflac duck after commenting about the tsunami that hit Japan
Gilbert Gottfried was fired as the voice of the famous mascot insurance company Aflac in 2011 after he inadvertently spoke on Twitter about the devastating tsunami that hit Japan. The next day, Aflac terminated his contract. He brought sincere apologies to all who were offended by his attempt at a joke in about the tragedy in Japan. "My thoughts are with the victims and their families, and I don't wanted to offend anyone,” said Gottfried.
13. Chanel and Burberry cut off relations with Kate Moss because of the use of illegal substances.
After Kate Moss admitted in 2005 that statements tabloids about her illicit substance use were true, Chanel and Burberry cut off all ties with her.
14. Maria Sharapova lost her contracts with Porsche, Nike and Tag Heuer due to a positive drug test.
In 2016, Maria Sharapova failed a doping test, as a result which caused Porsche, Nike and Tag Heuer to stop working with her. She determined which drug affected the outcome and stated that took it for ten years after it was prescribed by a doctor. Sharapova allegedly did not know that the substance had a different name and that it is prohibited.
15. Squatty Potty refused to collaborate with Kathy Griffin because of ee photo with a model of the severed head of trump
Squatty Potty, toilet stool company, withdrew a commercial featuring Kathy Griffin in 2017 after as it turned out that she was photographed with a model of a severed head President Trump. Katie apologized shortly after posting the photos. “I went too far,” she said, “I was wrong and did mistake."
16. Several brands canceled contracts with Seo Ye-Ji, star of Korean dramas when she banned her ex from acting in romantic scenes
32-year-old actress of the drama "I'm crazy, but it's okay" was in the center of a scandal last year when it was revealed that she banned her ex-boyfriend, actor Kim Jong-hyun, to act in romantic scenes with another actress. After that, several brands immediately refused cooperate with her.
17. Rihanna stopped being the face of the Nivea brand because her image was considered obscene.
Singer Rihanna has lost her contract with Nivea after a new the CEO of the parent company considered it "unacceptable" because of her obscene image. Stefan Heidenreich, CEO Beiersdorf, told the German national newspaper Welt: "Rihanna doesn't fits. I don't see how to reconcile Nivea's core brand with Rihanna." O The collaboration between Nivea and Rihanna first became known in 2011 when the company said it was "very pleased" to be partnering with it.