How greed robbed Nike of a billion-dollar profit (5 photos)

According to the rules of business, you always need to take risks, in fact, get You can only benefit by doing something. And by doing something you can end up in fools.





Let these words seem to you like quotes from boyish publics, but for Nike, these are not just words, but a story about how they missed out on one of the biggest promotional deals in the history of the sport.



The fact is that at a very young age, then still unknown around the world, an Argentine boy named Lionel Messi wore a sports form from Nike.





As a proposal to become the face of the company in the future, the father of this the boy requested from the multinational company only sports hundreds of dollars worth of costumes. What for a multi-billion dollar company couple hundred dollars you ask? But the request of the father, small and frail The boys just ignored it.



At the age of 17, this kid made his first professional debut. football for the Spanish Grand Barcelona. At the age of 19, he became rising star and signed a sponsorship deal with Adidas.



The bosses of rival Nike spent not a few hundred dollars, but All this money paid off in full. And Nike's losses are measured in billions. dollars. That's the price of greed.