15 coolest pranks of 2013
I advise you to definitely look further at the 15 coolest, most unusual and very creative pranks of the outgoing 2013, with which marketers tested the endurance of people who became random participants. Let's watch 15 videos below.
Telekinesis
To promote the film “Telekinesis” (a remake of “Carrie” from 1976), a truly creepy prank was staged in one of the coffee shops in New York. Visitors to the cafe, coming in for a cup of coffee in the morning, clearly did not expect to see an angry medium there, creating real magic.
LG's end of the world
LG decided to do the impossible in their prank - they organized the end of the world! Imagine, you come to an interview, apply for a job, calmly sit down on a chair and then the world begins to collapse before your eyes.
Christmas with WestJet
On the eve of Christmas, WestJet airline presented its passengers with an unforgettable surprise. Honestly, I want to cry from tenderness and joy.
Shock in the bar toilet
Really worthwhile social advertising for road safety. The British Department of Transport and London-based agency Leo Burnett have used shock tactics in a campaign against drink driving. The horror story is called Pub Loo Shocker, that is, “Shock in the bar toilet.”
Heineken. "Applicant"
Candidates applying for a job at Heineken had to do something completely unbelievable instead of answering the usual interview questions.
Checking friends' loyalty from Carlsberg
Beer brand marketers decided to test what people are willing to do to help their best friend in trouble. The participant in the prank gets a call from his/her best friend at three in the morning and tells a shocking story. Allegedly, he accidentally ended up in an underground poker club, lost to smithereens, and if a friend does not bring 300 euros within a couple of hours, then the poor guy is done for.
Murder in the elevator
The viral marketing agency Thinkmodo gave random people a real lice test. To promote the crime thriller Dead Man Down, they staged a murder scene and filmed people's reactions with hidden cameras. Imagine you are waiting for an elevator. The doors open and you see a man strangling his victim with a noose. What will be your first reaction?
Toilet stand from LG
Visitors to the World Fashion Center in Amsterdam enter the men's room for a clear purpose. Above the urinals there are several monitors with harmless advertising. When the victim unzips his fly, the image on the monitor changes abruptly (as if it had been torn from the inside), and a beautiful girl appears on the screen, acting as if she is actually behind the glass and sees everything. “Getting things done” in such a situation is not an easy task.
Stress test from Nivea
Manufacturer of care products Nivea believes that protection is needed in any situation. Especially if, while at the airport, you suddenly see your photo in the newspaper, then in a “special news release,” and then you hear your signs over the airport speakerphone. To top off all the sudden troubles, the police appear...
Test drive with Pepsi
American NASCAR racing driver Jeff Gordon dresses up as a shabby geek and goes to the store to choose a car and, supposedly by accident, agrees to test drive a supercar, grabbing a can of Pepsi with a hidden hidden camera. He is accompanied on this test ride by an unsuspecting salesman who will remember this day for a long time.
Give up everything for Heineken
In the latest prank from the brewing company, everything is like a dream: a gorgeous girl at the bar, who also loves beer and football, starts a conversation with you. And a few minutes later she invites you to watch the Champions League final with her. In London. Departure is in 2 hours. Are you ready to give up everything?
Samsung. Watch without stopping
In the hall of the Zurich train station, machines have been installed that allow you to win a Samsung Galaxy S4 smartphone or a significant discount on it. To do this, you had to look at the smartphone in the machine for 60 minutes without taking your eyes off. Thanks to the Smart Pause function, the smartphone immediately let you know if a person looked away from the screen. Staying calm and focused wasn't so easy. The subject was constantly provoked by sharp sounds and events happening around him, arranging whole performances for some.
Photoshop at the bus stop
In an ad for Adobe Photoshop, famed photographer Erik Johansson edited photos of people waiting for transportation in real time. The amusing results of the experiment were displayed on a screen built into the billboard.
Coca-Cola changed color
Without doing boring taste tests, Coca-Cola decided to see if people would notice the difference between Coca-Cola and Coke Zero. After a passerby bought a can of Coca-Cola from a machine, the world around him began to change color from red to black. Few of the subjects noticed the difference until the jar in their hands miraculously also turned black.
