How 1970s Designers Envisioned the Car of the Future (9 photos)
Over the decades, people have envisioned the car of tomorrow in countless wild and imaginative ways. One such vision was the RoAcH CoAcH—an insect-inspired creation built in 1978 purely as a show car. 
The radical design was dreamed up by American artist Ed Newton, while custom builders Dan Woods, Don Boeke, and a team of specialists spent around six years assembling it. Owned by Roach Inc., the eye-catching vehicle served as a promotional centerpiece at various events. The unique creation debuted in 1978 at the opening of a new company branch, immediately capturing the public's imagination. 
No one ever actually drove the RoAcH CoAcH; it was built strictly to be admired, sparking dreams of a futuristic world where such striking machines would rule the roads. This was how the team at Roach Inc. imagined the future of driving—and news outlets couldn't get enough of it, plastering the wild ride across newspapers and photo spreads. While it remained a headline attraction at company gatherings for years, its fate today remains a mystery. 
